Workshops & Masterclasses

 

Helping You
to Become Competent in Visuals

The Full Masterclass. Visuals Communicate.

3-day intense training for you to gain the full expertise on visual communication.  Learn how to make visual material that influence, impress and persuade your target audience.

Designed for graphic designers, marketing managers, account managers in agencies and business owners with basic experience in managing advertising, PR and day-to-day work.

Training includes an assessment task and a field trip around the chosen area, viewing and analysing real-life examples of graphic design work.

The Masterclass will help you to:

  • understand basic rules of what makes visuals well designed and generally appealing
  • have a clear understanding of how to evaluate and improve visual content (e.g. ads, posters, presentations)
  • see how your brand values can be encoded in your visual content
  • see how you can subconsciously influence your target audience and emphasize your message through visuals

Visual Communication Workshop for a Specific Purpose.

A workshop tailored to serve your specific business and/or professional needs.

Have a look  at some examples of the topics, that the workshops can be organized around (but are not limited to):

  • Presentation design
  • Graphic design for Restaurants and Catering Industry
  • Visual Communication for Professionals (Accountants, Lawyers etc.)
  • Creating Visual Content for Social Media
  • How to Foster Creativity in Graphic Design?

If you feel that better visual content might benefit your industry and business, feel free to get in touch with me. I would be happy to see if my expertise can be helpful to solve your questions when it comes to graphic design and visual content.

The Rise of Visual Content.

Visual content is on the rise. Either you publish a Linkedin post or announce your next webinar, every message has to come with a visual material attached to it.

Studies have shown that the human brain process visuals 60 000 faster than written or spoken word. Having a good copy or well-composed audio is not enough anymore – the eyes of your audience are the key factor that plays the role of catching attention.

The Competitive Advantage in Our Oversaturated World.

I strongly believe that visual thinking and design consciousness is something that can help you and your business to stand ahead of the competition.

The ever increasing amount of visual noise around us puts pressure to invest in higher quality visual materials in order to get properly noticed and understood by your target audience.

Be aware – if presented with two almost identical offers, people will choose the better-looking one.